VRBB (short for “Virtual Reality Berlin-Brandenburg e.V.”), is a publicly funded association dedicated to advancing the virtual, augmented and mixed reality industries. VRBB is bringing together the diverse group of immersive technology players and their expertise in Germany’s capital region, forming a virtual conglomerate that can effectively partner with international associations in the area of 360° media, virtual-, augmented- and mixed reality. Our members are HighTech companies, established Media Companies, Research Institutes and Universities, Start-Ups, Freelancers and plain VR enthusiasts.
VRBB is a One-Stop shop for innovative and high-quality VR and AR products.
Our mission is to develop a growing and sustainable VR industry by bringing together the multiple players and their expertise in Germany´s capital region in order to form a virtual conglomerate that can effectively partner with international associations in the area of 360° media, virtual-, augmented- and mixed reality. We will do this through international cross-industry networking and by actively generating business opportunities for our members. We are boosting know-how and technology sharing through our own platforms and events. We are supporting members getting access to public funds and subsidies. We are investing in Professional Marketing and Communication activities to position our members on the international stage.
The international market for immersive technologies is growing fast. Virtual- Augmented and Mixed Reality are not just another medium or another technology for media content, it is an entirely new computing platform. To stay at the forefront of this innovation one needs more then digital high-tech know-how. Germany’s Capital region, Berlin and Potsdam, are a unique combination of “story telling” competence and tradition with one of the worlds most vibrant high-tech start-up scenes. Potsdam with Studio Babelsberg and its more then 100 years of film making tradition just became one of 12 digital:hubs of Germany and the only one focusing on MediaTech. The region has a very active and large VR community, VRBB is the framework combining these different skill sets needed to take advantage of these new immersive technologies.
VRBB entertains different chapters focusing on different areas, from sales&marketing, events&communication to knowledge transfer and R&D. These chapters have regular meetings and communicate digitally. VRBB is also a key driver in the MediaTech Hub and pushes for the development of a VR/AR innovation center. One of the most visible activities is VRBB’s VR NOW CON, an international conference, trade show and VR award taking once a year with satellite events happening across the year. Our Holographic Academy is another event format run by VRBB.
VRBB entertains different chapters focusing on different areas, from sales&marketing, events&communication to knowledge transfer and R&D. These chapters have regular meetings and communicate digitally. VRBB is also a key driver in the MediaTech Hub and pushes for the development of a VR/AR innovation center. One of the most visible activities is VRBB’s VR NOW CON, an international conference, trade show and VR award taking once a year with satellite events happening across the year. Our Holographic Academy is another event format run by VRBBVRBB is actively assisting its members with business development. We help clients to understand VR/AR production and find the best match among our members for high-quality VR/AR content/hardware/research. For larger scale projects, VRBB can be used to form a project-partner team of multiple players, distributing the tasks to dedicated experts (conceptualization, storytelling, modeling, animation, programming, sound design, etc.). Our structure and agile processes constantly bring up new talents and accelerates development of new products.
The VRBB association was founded early 2016, bringing VR companies together to develop a sustainable VR industry in the region of Berlin-Brandenburg. Prior to establishing the association, frequent informal meetings with a group of people from different industries, institutions and government representatives were discussing the opportunities VR and AR present to the region and its players from the media and high-tech industry. The formation of VRBB was the outcome of these multi-lateral meetings. Its mission and the formation was publicly announced by Brandenburgs Minister of Economics during re:publica TEN the 16th of March 2016. The founding of the society happened at the Film University Conrad Wolf Babelsberg. The association organised multiple public events and set up their first international event, VR NOW CON in November 2016 with over 500 attendees and more then 30 speakers. VR NOW CON has meanwhile created multiple satellite events, such as the VR NOW business mixer organised in co-opertion with Berlinale and the European Film Market.
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our founding members includes
ALLVR, Studio Babelsberg, SMI,Mediadesign University for Applied Sciences, UFA GmbH, LALA Films / YOU VR, i-mmersive, Filmpark Babelsberg GmbH, CPU 24/7 GmbH, Exozet Potsdam, Microsoft Deutschland GmbH, Micromovie, Metropolis VR, Universität Potsdam, Malchemie GmbH, MIRIQUIDIFILM, Booster Space UG, RBB, FXtoGo, Boehmert und Boehmert, Philip Hausmeier, Morean Digital Realities, INVR Space, Pimento, Filmuniversität Konrad Wolf, MIZ, Slice production studios – vfx Box, Thomas Bedenk, Institute of Electronic Business (IEB), Relais Communication, Deutsche Telekom AG, T-Labs, Stiftung Planetarien Berlin, Clipessence, Hasso Plattner Institut, IRIS Media, Illusion Walk KG, House of Research, VAST Media, Colorfy, Cbe, Trixter, Heinrich Herz Institut, Interlake, Arri, REALITIES.IO, Transfer Media, Fraunhofer-Institute for Production Systems and Design Technology (IPK, Reallifefilm, Wonderlamp Industries GmbH
Examples of specialized field, 360 video: company explanation, Entertainment, Games, 360 documentary, VR movie, Research (unis, etc), Industry cases, Architecture, Medicine
VRBB digital lounge
The VRBB digital lounge can be accessed by members when login onto the website. The digital lounge gives you access to member’s communication channels (management of projects, blogs and chats).
The members have regular meetings to discuss VRBB has set up various focus groups and their members are meeting on regular meetings to collaborate on the development of the mission to further the local VR industry.
Business development and marketing
Research and development
Business Development and Marketing group
The Research and Development group
The Event group
The VR Hub group
The group focuses on elements that help companies to grow. The market growth is discussed along side of deciding what channels we should have priority on. Also is discussed how to improve our structure as a one stop shop for high quality vr production.
Research and development projects are discussed together with sharing solutions for research funds. The group is also encouraging ways to connect R&D with existing business and connecting companies to research program.
In the VR world, lots happens during events through network and VR demonstrations. This group discuss how to improve the association’s events and what events should be attended in different cities/countries.
The association plans to set up co-working spaces for VR companies/startups/freelancers. This topic is discussed here.
Code of Conduct
To keep a fair attitude while collaborating on projects or within business interactions, the VRBB member’s have agreed on a Code of Conduct.
RESPECT FOR OTHERS
Order VR Project
As a one stop shop, our association helps our clients to get VR projects produced. We not only advise on what companies are the most suitable for your project but we also manage large scale projects combining multiple skills from multiple member companies. Contact us to get more information or project quotes.